Many jokes have been cracked about the new cologne from action star Bruce Willis. To me, it’s a missed opportunity: why not call it something more exciting? My vote would have been for Yipee-Ki-Yay by Bruce Willis. It says everything a fan needs to know.
What does it smell like? According to the press materials, grapefruit, pepper and vetiver. It was created by a German company called LR Health & Beauty Systems and it launched in July. The problem is the company doesn’t seem to have a U.S. presence. It appears for about $49 on at least one web retailer, but it was listed as out of stock when I looked.