Rain Fresh, the Great New Scent from the Middlesex County Landfill

The Middlesex County Utilities Authority (MCUA) which posted the photo at left in its July newsletter, calls the scent being sprayed around a East Brunswick, New Jersey landfill as “lemony-smelling.” The chemical is called Rain Fresh, and while it’s been in use at the garbage dump for a while, it’s now being sprayed from a truck.

“It’s not offensive and it’s not overpowering. It’s a light scent,” Richard Fitamant, a bigwig at the Middlesex County Landfill, told the New Jersey Star-Ledger. “It has a pleasant, showery smell.”

The Star-Ledger doesn’t sound convinced of its effectiveness: “A flatbed truck equipped with special nozzles now winds clumsily through the garbage, releasing a secret weapon: hundreds of gallons of a fragrant, soapy, slightly citrus-scented spray.”

The landfill, which gets dumped with about 500,000 tons of garbage per year, is stinky enough that one nearby resident tells the paper she can’t open her windows.

Rain Fresh is a product of Dayton, Ohio-based ChemStations. Cocktails & Cologne is working on procuring a sample of Rain Fresh for review.

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