When I wrote about beard oil last July (see What is Beard Oil and Why Do You Need it?), little did I know that it would be my most widely read post of the year. In fact, just today it got five times the page views that any other post did. Who knew beard oil could be such a hot topic?
The first beard oil I ever encountered was Dude No. 1 from Anne McClain’s MCMC Fragrances. McClain designed it for her husband a couple years ago and now, she told me at the Elements Showcase fragrance trade show, it’s her number one seller. A few good features in places like The New York Times and Cool Hunting didn’t hurt, but I think the real secret to Dude’s success was that it was released at precisely the right time. It was when beards were beginning to peak and just before beard grooming products were really hitting the market in a noticeable way.
Dude No. 1 comes in a 1-ounce roller-ball bottle for $65. It’s a subtle, 10% concentration of perfume oil (MCMC’s typical fragrances are 18%) in a mixture of jojoba and hempseed carrier oils. McClain describes it as spicy and woody, and says it’s her only product that uses no synthetic ingredients. The scent, which is very mild yet masculine (good for something that’s sitting next to your nose all day), is gingery in the top notes with coriander and pink pepper. It dries down to a soft and woody cedar, Australian sandalwood and vetiver.
The Dude No. 1 scent is now offered in a candle for $48 and soon will be its own cologne as well.